Merchandise package and display



Feb. 14,` 1939.

A F. J. ADDIS E -r AL MERCHANDISE PACKAGE AND DISPLAY Filed Oct. 24,1936 `lNvENToR D FWN/YJ. Alm/s PAM l? 41m/5 ATTO RN Patented Feb. 14,1939 UNITED STATES PATENT OFFICE 8 Claims.

'I'his invention relates to boxes or containers used in the packing,shipment as well as display of merchandise, and particularlytomerchandise of the candle holder and cake ornamental display i.devices, so as to provide an assortment in one package suitable for usein trimming and ornamenting a cake; and the object of the invention isto provide a candle holder and candle supporting unit formed from asingle strip of light cardloY board or similar material cut and formedto provide a candle receiving'and supporting compartment and meansarranged adjacent the compartment for supporting a plurality of candleholders in upright position and about the periphery yof the candlesmounted in said device to form an attractive display of the completecandle and candle holder assemblage; a further object being to providemeans in the form of a box element for locking said supporting unit inpredetermined position or positions thereon toprovide within theboundary walls of a resulting box or package an attractive 'display 4ofthe merchandise being sold including various types and kinds of othercake'ornaments or decorations; a further object being Vto provide acellophane or other transparent sheet as an enclosurefor the merchandiseplaced on display to protect such merchandise in shipment as well aswhen arranged on display on a counter, said cellophane or other sheetalso serving to support Vthe articles against displacement from theholder; and with these and other objects in View, the invention consistsin a package unit of theclass and for the purpose specied, which issimple in construction, efficient in use,` and which is constructed ashereinafter described and claimed. y f

The invention is fully disclosed in the following specification, ofwhich the accompanying drawing forms a part, in which the separate partsof our improvement are designated by suitable reference characters ineach of the views, and in which:

Fig. 1 is a perspective View of one form of package unit which weemploy.

Fig. 2 shows perspective and sectional views of the several parts of theunit shown in Fig. l in separated or exploded relationship.

Fig. 3 is a partial section on the line 3 3 .of Fig. 1, with parts ofthe .construction broken away. Y

Fig. 4 is a partial section on the line 4-4 of Fig. 3.

Fig. 5 is a plan View of a stripI blank from which one partof the deviceshown in Figs..1 to 4 inclusive isformed.

(Cl. 20G-44) Fig. 6 is a plan view of another type of display which weemploy, omitting the cover therefor; and,

Fig. 7 is a side and sectional view of the structure shown in Fig. -6,the section being substantially on the line 'I-T of Fig. 6.

In forming the device shown in Figs. 1 and 3 of the drawing, we employ afiller part or reinforcing part I0, a candle and candle holdersupporting part II, an ornament supporting sheet and covering I2, atransparent retaining sheet I3 and an outer box part proper or annularband I4, Which-parts are shown in their relative positions forassemblage in the exploded View of Fig. 2 of the drawing. The part II)is fashioned from a single sheet of material folded to form a flat boxas seen in Fig. 2 of the drawing having its end walls open and adaptedto be closed by flaps Illa; whereas, the vtop wall Illb` is die cutcentrally thereof to forma plurality of rectangular aps IIlc which arefolded downwardly or into the part I0 to form supporting walls for thepart I I, which is mounted in the aperture Id formed in the top wallIlllb.

The part II is also formed from a single piece of material in the formof an elongated strip diagrammatically-shown in Fig. 5 of the drawing inits extended position, and this strip is scored to form a sidewall partIla,.a top wall part I I b, a side wall partA I Ic, a bottom wall partII d, and shorter side wall part IIe, the latter being disposed'adjacent the side wall IIa and preferably secured thereto in formingthe part I I. An intermediate wallpart isshown at I I j, which extendsbetween the side walls IIa and IIc intermediate the walls IIb and IId,and at IIg is shown another side wallsimilar to the wall I Ie andarranged inwardly of the side wall IIc. When the variouswalls ofthe partI I are completely folded and secured together as stated, a sturdyrectangular supporting part is formed. This part is used for`supportingcandles and candle holders by providing .H-shaped cuts I5 inthe walls IIb, IIf, centrally thereof to form opposed ilaps I6 adaptedto be folded downwardly to formopeningsY or apertures I'I in whichcandles I8 are adapted'to besupported as indicated in Figs. 3 and 4 ofthe drawing, and also illustrated in Fig. 1. Six candles are supportedin the apertures II and are adapted to rest at their lower ends upon thebottom wall IId of the support II with the upper ends of the candlesprojecting above the top wall IIb. The top wall IIb and intermediatewall'I Icare also provided with correspondingly'spaced apertures,X-slots Aor the like I9, six of which are employed on each wall so as toprovide means for receiving the wire stems 20 of six candle holders, thefloral heads 2| of which are arranged above and rest upon the upper wallIIb of the part I| or the sheet I2 arranged thereon. The floral heads 2|are spaced circumferentially about the candles 20 as may be seen in Fig.1 of the drawing to produce an attractive grouped display of the holdersand candles, giving a more or less bouquet or floral display which isarranged centrally of the complete package as seen in Fig. 1 of thedrawing.

In practice, we also provide the sheet I2 as a .display and coveringsheet for the top 0f the parts I0 and II, it being understood that thetop wall Illb and the top wall vI Ib are in common alinement with eachother. This sheet may have printed markings |2a indicating the locationof the apertures or slots I9 so as to facilitate the insertion of thestems 20, and will also be provided with a central aperture |212`adapted to register with the apertures I1 so as to facilitate themounting of the candles in the holder. The ends |2c of the sheet I2 arefolded over the sides of the part I0, whereas the width of said sheet ismade to correspond with the width of the part I0.

Upon the upper surface of the sheet I2 may be arranged oral ornaments,symbols or other ornamental devices for use in trimming or decorating acake, these devices being preferably composed of colored hardened sugarproducts commonly known in this art. At 22, we have indicated in Figs. 1and Y2 a number of such ornaments arranged around the floral heads 2| ofthe candle holders, thus producing an attractive display of the completepackage.

The part I4 in the construction shown consists simply in a strip ofcardboard folded to form a rectangular band or ring preferably providedwith a scalloped or otherwise characterized upper edge |4a. The sheet I3of cellophane or other transparent material is cut to a size which willfold over the top of the part IU with the articles assembled thereon andextend over the side walls of said part to be arranged between saidwalls and the walls of the A part |4 so as to provide a dust-proofcovering for the merchandise as well as to provide means to retain theparts against displacement.

In the assemblage of the package and after the parts I0 and ll have beenextended in position for use and assembled one within the other, thesheet I2 is first placed on said parts, after which the candles andcandle holders are placed in position, the ornaments being appliedbefore or after the assemblage of the sheet I2 with the other partswhichever may be desired, and then the sheet I3 is placed over theassemblage thus formed and then the boX part is passed downwardly overthe assemblage, which operation will draw the sheet I3 firmly over thetops of the candles and candle holders and produce a resultsubstantially similar to that illustrated in Figs. 1 and 3 of thedrawing. The packages thus formed may be placed in cartons containingone or more dozen thereof and in displaying the merchandise, themerchant simply removes the unit package from the carton and places thesame upon the counters face up, in which position, an attractive displaymay be formed.

In Figs. 6 and '7 of the drawing, we have shown a modified use of theinvention, in which construction, four of the supporting units II aredisposed in onepackage and arranged in the corner portions thereof inthe manner indicated in Fig. 6 of the drawing. With this construction itis preferred to modify the structure of the parts I and I4, especiallyby virtue of the increased size of the complete package. For thisreason, a plain conventional box 23 is substituted for the part I4, thisbox having a closed bottom wall 24 and integral side walls 25, the boxbeing open at the top and adapted to be closed by a detachable cover orlid 26 employed in the shipment of the package. This cover is removedwhen the merchandise is placed on display.

Substituted for the part lil is an inverted box part 21, the side walls28 of which are unattached to each other, in other words, are similar tothev walls IBG. The top wall of the part 21 is cut at the four cornerportions thereof to form depending and supporting flaps or flanges 29 atthe boundary walls of rectangular openings 30, in which openings, theunits are adapted to be placed so as to dispose the top walls IIb inalinement with the top wall of the part 21 as clearly seen in Fig. "I ofthe drawing. With this construction, a sheet 3| similar to the sheet I2is employed over the part 21 and the four unit parts II, said sheethaving apertures for registration with the four groups of candles andwith markings registering with the slits or apertures I9. Cake ornamentsor display devices an attractive display of the complete package.

With this construction, it is also preferred that a transparent sheet 32be extended over the top open end of the box proper 23 downwardly overthe side walls 25 thereof and onto the bottom wall 24, to which wall theends or edges of the sheet may be secured. This will provide a neat andattractive window top to the entire package when the cover 26 isremoved.

It will be understood from a consideration of the structure disclosed inFigs. 6 and 7 of the drawing that two or more of the candle and candleholder supports may be employed in a single unit package and arranged inany desired manner therein to provide an attractive display package aswell as to modify the quantity of candles and candle holders as well asother cake ornaments to be merchandised. In the construction shown inFig. 6, twenty-four candles and candle holders will be provided in onepackage. It is understood that a lesser number of candles and candleholders may be provided in each unit as well as a greater number thereofwhen enlarging upon the units. Thus, in using two of the units shown inone package, siX or twelve holders and candles will be provided, whereasin using three, eighteen holders and candles will be provided. Bystandardizing the construction of the part especially with respect tosize, the manufacture and sale of a wide range of packages is madepossible by simply changing the arrangement of the apertures 3|] on themember 21, or, if desired, to use as many apertures as desired without achange in the structure thereof. In the latter case, the sheets 3| will,of course, be printed to suit the different types of packages. Thesesheets as well as the sheets I2 may have other printed forms of displayto be visible at the open end of the package and to offset the articlesarranged thereon. The sugar ornaments or cake decorations 22, 22a`become adhered to the sheet in mounting the same thereon, but can be"removed by subjecting the back of the sheet to moisture.

In both forms of construction shown, the height of the wall of the partsI4 and 23 is materially greater than the height of the walls of theunits II as well as the parts I0 and 21 so as to provide displaychambers or compartments at the upper open ends of the box, in whichchambers, the upper ends of the candles I8, the floral heads 2| of thecandle holders and the ornamental or trimming devices 22, 22a arearranged. By arranging the unit II centrally of the part I4, the candlesandY heads 2| of the candle holders will be well protected from anycrushing stress to which the side walls of the part II may be subjectedin the shipment of the merchandise. In like manner, the units I I arespaced from the side walls of the box 23 for a similar purpose. 'I'hiswill obviate destruction to the merchandise while in transit, especiallywhen subjected to undue stress and strain.

Having fully described our invention, what we claim as new and desire tosecure by Letters Patent, is:

1. A display package comprising an outer box part and an inner box part,the periphery of the inner box part fitting snugly within the boundarywalls of the outer box part the outer box part being open at the top,the inner box part having a top wall arranged below the upper edge ofthe outer box part to form an article display chamber therein, anarticle supporting unit detachable with respect to the inner box part,said unit having means for supporting a plurality of Varticles inperpendicular position thereon and exposed through the upper surface ofsaid unit, and means within and in spaced relation to the periphery ofthe inner box part and opening through the top wall thereof forreceiving and supporting said unit and to arrange the articles on theupper surface of the unit within said article display chamberof theouter box part in spaced relation tothe boundary walls of said outer boxpart.

2. A display package comprising an outer box part and an inner box part,the periphery of the inner box part fitting snugly within the boundaryWalls of the outer box part the outer box part being open at the top,the inner box part having a top wall arranged below the upper edge ofthe outer box part to form an article display chamber therein, anarticle supporting unit detachable with respect to the inner box part,said unit having means for supporting a plurality of articles inperpendicular position thereon and exposed through the upper surface ofsaid unit, means within and in spaced relation to the periphery of theinner box part and opening through the top wall thereof for receivingand supporting said unit and to arrange the articles on the uppersurface of the unit within said article display chamber of the outer boxpart in spaced relation to the boundary Walls of said outer box part,and a facing sheet arranged upon upper surfaces of said inner box partand unit and having markings and openings thereon registering with saidfirst named means to facilitate the arrangement and mounting of thearticles on said. unit.

3. In a shipping and display package for candles and candle holders, abox part open at one end, an insert arranged in said part having a topWall disposed inwardly of the open end thereof, said top wall having anaperture within the peripheral edges thereof, depending members on saidinsert for supporting said wall in position in the box part, theperipheral edges of said top wall fitting snugly in the Walls of saidbox part, a supporting unit detachable with respect to said insert andarranged in the aperture of said top wall, said unit having verticallyspaced horizontal Walls, one of which is arranged in alinement with saidtop' wall, said rst named horizontal wall and the next adjacent wall ofsaid unit having means for supporting a plurality of candles and candleholders in perpendicular position therein to dispose the upper ends ofthe candles and candle holders within the box part above said top wallto be visible through the open end of said box.

4. In a shipping and display package for candles and candle holders, abox part open at one end, an insert arranged in said part having a topwall disposed inwardlyof the open end thereof, said top Wall having anaperture within the peripheral edges thereof, depending members on saidinsert for supporting said wall in position in the box part, theperipheral edges of said top wall tting snugly in the walls of said boxpart, a supporting unit detachable with respect to said insert andarranged in the aperture of said top wall, said unit having verticallyspaced horizontal walls, one of which is arranged in alinement with saidtop wall, said rst named horizontal wall and the next adjacent wall ofsaid unit having means for supporting a plurality of candles and candleholders in perpendicular position therein to dispose the upper ends ofthe candles and candle holders within the box part above said top wallto be visible through the open end of said box, other articles ofmerchandise arranged upon the upper surface of said top wall around saidcandles and candle holders and within the open end of said box part, anda sheet of flexible transparent material forming a cover or closure forall of the articles arranged in said box.

5. In a shipping and display package for candles and candle holders, abox part open at one end, an insert arranged in said part having a topwall disposed inwardly of the open end thereof, said top wall having anaperture within the peripheral edges thereof, depending members on saidinsert for supporting said wall in position in the box part, theperipheral edges of said top wall fitting snugly in the Walls of saidbox part, a supporting unit detachable with respect to said insert andarranged in the aperture of said top wall, said unit having verticallyspaced horizontal Walls, one of which is arranged in alinement With saidtop wall, said rst named horizontal wall and the next adjacent wall ofsaid unit having means for supporting a plurality of candles and candleholders in perpendicular position therein to dispose the upper ends ofthe candles and candle holders within the box part above said top wallto be visible through the open end of said box, other similar unitsarranged and supported in said insert in spaced relation to said firstnamed unit, and all of said units being arranged at the corner portionsof said box part and within the boundary side Walls of the box part todispose the candle and candle holders in spaced relation to said sideWalls.

. 6. In a shipping and display package of the class described employingan outer box part open at the top, a candle and candle holder supportingunit, an insert member for supporting said unit within the outer boxpart and in spaced relation to the Walls thereof, said member comprisinga single sheet of material folded to form top, bottom and side walls,the top wall of said member being arranged below the upper edge of theouter box part and cut and folded to form a large opening inwardly ofthe peripheral edges of said top wall for receiving said unit and forarranging the articles supported in said unitin spaced relation to thewalls of the outer box part, and the boundary edges of said openingincluding depending flaps engaging the periphery of said unit to retainthe same against displacement in said member.

7. A shipping and display package for candles and candle holderscomprising an outer box part open at the top and bottom, an insertmember of less Vertical dimensions than the outer box part and arrangedand fitting snugly in said outer box part, saidl member having top,bottom and side walls, the side walls of said member being disposed injuxtaposition to the walls of said box part with the bottom wall of saidmember arranged in alinement with and forming a closure for the bottom osaid outer box part, the top wall of said member being fashioned to forma large opening having depending flaps disposed inwardly of and inspaced relation to the side walls of said member, and a candle andcandle holder supporting unit arranged in the opening of said member andsupported against displacement in said member by said flaps.

8. A 'shipping and display package for candles and candle holderscomprising an outer box part open at the top and bottom, an insertmember of less vertical dimensions than the outer box part and arrangedand fitting snugly in said outer box part, said member having top,bottom and side walls, the side Walls of said member being disposed injuxtaposition to the walls of said box part with the bottom wall of saidmember arranged in alinement with and forming a closure for the bottomof said outer box part, the top wall of said member being fashioned toform a large opening having depending aps disposed inwardly of and inspaced relation to the side walls of said member, a candle and candleholder supporting unit arranged in the opening of said member andsupported against displacement in said member by said flaps, and acharacterized sheet arranged upon the upper surfaces of said member andsaid unit forming a'continuous horizontal partition in said outer boxpart and providing means for gaging the location of the candles, candleholders and other articles of merchandise upon said unit or member.

FRANK J. ADDIS. PAUL P. ADDIS.

